Get all the attention you deserve. Nothing less.

Our tips for a branding that shines

Atelier Design Get all the attention you deserve. Nothing less.

At Atelier Design, part of our daily work is to guide our clients in creating their “branding” or visual identity, to put it simply. 🎨✨ In our communication agency, brandings are lovingly crafted with the daily efforts of the branding team’s 40 skilled fingers: Grégoire, Sandra, Steven, and Alicia. Like a good soufflé, our recipe has been perfected over the years, shaped by the talents who have joined our journey.

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  • Branding

Of course, it would be hard to sum up in detail what still constitutes 4 different jobs, but I can give you the essential steps to make the magic happen. 📝

Step 1: It all starts with the Why

Flawless preparation and a deep understanding of what makes you unique. 💡 The Why is more obvious for some companies, especially those with clear values. But even for those where it’s less apparent, the Why remains essential. Finding your Why means uncovering that deep value often underestimated by the company itself, but once revealed, it becomes the driving force behind your brand. 🚀

Step 2 : Simple & significant

The logo is only a small part of your branding. Thinking the logo is everything means missing out on 70% of your communication. ❌ Branding is so much more: a logo, colors, fonts, patterns, visual and textual content… but above all, impactful storytelling. 📖 From the early stages of our projects, everything is designed to fit seamlessly into your identity. The result must be simple, which is why it’s so complicated. 🎯

Step 3: Bring your brand to life

Consistency is key. 🔑 A strong visual identity and the right tools – templates, guidelines for social media, and more – allow you to keep your brand consistent and impactful across all platforms. By following these principles, you give your brand the ability to remain cohesive on all fronts. 💼

Step 4: Sticky content makes you memorable

Your visual identity is ready to go, but don’t underestimate the importance of the content that accompanies it. 🎨✍️ From text with a unique tone to visuals with perfect color schemes, everything must be designed to elevate your project. This kind of content ensures your brand stays embedded in your clients’ minds. 💭

Your branding isn’t just what you show; it’s who you are. 🌟

By taking the time to define your Why, creating a simple and meaningful identity, ensuring impeccable consistency, and producing memorable content, you’ll capture all the attention you deserve. 🔥 So, are you ready to make your brand shine? ✨

Get all the attention you deserve. Nothing less.

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Get all the attention you deserve. Nothing less.