Atelier Design has managed to enhance the image of this distinguished ‘sweets supplier’ in order to reach its target audience (bakeries/pastry shops) even more. The quality of the product, its know-how, its experience and its taste for “beautiful and tasty pastries” (values inherent in its brand DNA) is enhanced by the choice of shapes, patterns, colours and typographies.

Atelier Design also infiltrated the kitchens of the Espagne pastry shop in order to take a few shots of the pastry artists in action; shots that were used, among other things, to illustrate the company’s new responsive design website.