What does “keeping it simple” mean in design?
A simple design means starting with a large amount of information and reducing it to its minimum viable form while preserving its essence.
You don’t need to be Einstein to realize that this requires advanced skills:
- Synthesis: Eliminate the unnecessary while keeping the core message.
- Technical Precision: Flaws are more noticeable in simplicity, so every detail matters.
- Relevant References: Apply both historical and current knowledge for greater relevance.
- Information Management: Simplify information without compromising meaning.
And spoiler alert: this isn’t really compatible with a low budget.
So why choose a clean and simple design?
Let’s now look at the reasons why you might lean towards a simple and clean design for positioning reasons, rather than budgetary ones:
- You can’t fake simplicity; it reflects authenticity and truth.
- Simplicity also makes you more accessible. It frees your brand from external influences.
- It adds clarity by removing unnecessary messages, which can create a sense of boldness, of a confident brand.
- It’s timeless, free from trends and influences. You can stand the test of time more easily.
- And on the web, it’s faster. Stripped of complex visuals and elements, your site performs much, much faster.
So, for or against a minimalist design? For us, the “Less is more” team always wins.
