Sotheby's Realty Belgium

Behind a refined simplicity, a work of precision

    • Web Design
    • Web Development
    • UX/UI
    • Digital
    • Copywriting
    • Custom made Wordpress
Atelier Design Sotheby’s Realty Belgium

The situation

For our client Belgium Sotheby’s Realty – a high-end real estate agency that is part of an international network – we responded to several major challenges:

> Develop a modern website, conveying a qualitative, reliable and prestigious image.

> Integrate a real estate management software (Whise) by finding ingenious solutions to adapt the tool to the site and offer a better user experience

> Program a personalized WordPress that allows the client to make numerous changes and benefit from an uncompromising independence.

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What we achieved:

1. Audience analysis

Who are we going to communicate with? What are their functional and emotional needs? Their influences, their pain points, their ultimate goals? After analysis, we developed a user-centric content structure to help them navigate the site easily.

2. UX, UI & Responsive Design

Based on the Sotheby’s International Realty graphic charter, we created a subtle and elegant design that emphasizes the familiarity and proximity of Sotheby’s.  We played with the codes by presenting the properties like a magazine: a fresh presentation, strong visuals, engaging call to actions. Everything was designed to be adapted to mobile and tablet devices in order to offer the best user experience.

3. Complex and careful programming

The integration of Whise, filters to facilitate your search, a client account to save your favorite properties and create alerts, an intuitive navigation that allows you to move from one property to another or return to the results page in a single click. A complex but neat development. Who says better?

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Spotlight

Marketing Coverage

The Marketing coverage page is the result of an unprecedented amount of thought. Created from three pages of the old site, we merged the information and pruned it down to a clean page that gets to the point.

Whise integration

Whise is the management software designed specifically for real estate agencies that allows them to publish ads on different platforms. The challenge? Diverting some of the software’s constraints to provide an optimal user experience. A successful challenge!

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A site that makes all the difference

The new website of Belgium Sotheby’s Realty stands out from the competition, where quality and reliability are emphasized. Thanks to its elegant and ergonomic design, visitors can navigate through the site with complete peace of mind. The simplified pages, the clear menu and programming allow a smooth and detailed search.

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Sotheby’s Realty Belgium