The Benefits of Standardized Solutions
These offers have two major advantages: speed of implementation ⏱️ and cost 💰. They also save time ⏳ for those looking for a one-stop ecosystem, especially with CRM solutions that include site builders.
The Limitations of Standardized Solutions
That said, these solutions are not suitable for everyone. When an idea is unique 💡 or an ecosystem is specific, it doesn’t fit into these standardized solutions. They will never replace the experience and support of a professional, but they can be useful in the early stages of a project.
The Shift in Skills
These solutions shift a communication role to individuals for whom it is not their field. Is the cost saving real? It all depends on the skills of the project owner, who will also have less time to invest. It’s a matter of timing and ambition.
And how does it work in our communication agency?
Since the launch of our Atelier Design agency 15 years ago, we have tested these tools and found that they do not cover all our clients’ needs. That’s why we work with custom solutions 🛠️, enhanced by our own tools to ensure quality and flexibility 🏆.
Coexistence, Threats, and Competition
We often feel a lot of external questioning 🤔, with some seeing our field disappearing because these solutions seem to steal our expertise and know-how. However, it’s all about positioning. In our discussions with clients, we are sometimes the first to steer them away from a custom solution if their communication needs don’t require it.
Where a Custom Solution Excels
It shines in its ability to creatively 🎨 adapt to communication objectives. Creating a solid and durable tool 🔧, while integrating external tools via APIs like HubSpot, Whise, or Omnicasa to refine the distribution strategy, respects each field while ensuring quality communication.
In Conclusion
There are no perfect solutions for everyone, but there is a perfect solution for each individual 🎯. Analysis, discussion, and exchange are essential to finding your perfect solution ✨.
