1. Harmonize your media: guidelines, your best ally
When creating your visual identity, a well-defined graphic charter is crucial to maintain consistency in your image. Our collaboration with Fipra is an excellent example. As a public affairs consulting agency, Fipra needs to present a solid ad uniform image across various media, whether in their Brussels offices or on digital publications. We designed a comprehensive graphic charter for them, which sets clear rules in terms of colors, typography, and logos adapted to each context. Thanks to this charter, Fipra can ensure brand consistency, thereby increasing its recognition among its international audience. Companies that invest in a harmonious visual identity stand out. Data shows that brands maintaining visual consistency are 3.5 times more easily recognized than those that visually scatter. But how can you ensure this consistency while remaining flexible and innovative? Here are some practical tips to give cohesion to your brand while retaining the flexibility needed to evolve.
