For those who don’t know, here’s what mobile first is
Mobile first is a method that involves designing first for mobile users, and then adapting the website for larger devices like computers or tablets. Why? Because the majority of users now access the internet via their smartphones.
In 2023, over 58% of global web traffic comes from mobile devices, according to a Statista study. This clearly shows how indispensable smartphone usage has become in daily browsing. Instead of downsizing a website designed for computers to work on mobile, mobile first proposes to do the opposite: to design a mobile-optimized website and extend it to other devices (mobile, tablet, computer, etc.).
Why is it important to integrate a solid mobile strategy in website creation?
Given that more than half of global web traffic is mobile, having a website that provides an excellent user experience on smartphones has become a priority for every business. Here’s why it matters:
- User experience: On average, mobile users spend 70% less time on a poorly optimized site for their device. If your website is hard to navigate or slow to load on mobile, you risk losing potential customers.
- Conversion rate: A well-designed mobile website maximizes actions like purchases, bookings, or registrations. A Google study reveals that 53% of users leave a website if its page takes more than 3 seconds to load on mobile.
- Search engine optimization (SEO): Google favors mobile-optimized websites in its search results. This means that if your website is not mobile-friendly, you risk being poorly ranked and therefore less visible on search engines.
But why should you not neglect other devices in your website creation strategy?
Despite the importance of mobile, it is crucial not to forget the other devices your users may be using. In 2023, 42% of web traffic still comes from computers and tablets. Depending on your sector and audience, some of your users may prefer to browse on these devices.
Here’s why it’s important to think about all devices:
- Computer users: Many professionals or users looking for a more immersive experience, especially for viewing visuals or complex content, prefer larger screens.
- Online shoppers: Although mobile shopping is on the rise, 60% of consumers prefer to finalize their purchases on a computer or tablet for better visual comfort and readability.
- Specific needs: Some sectors, like B2B or the luxury sector, still rely heavily on computer users who expect a more sophisticated experience, especially on large screens.
And how do we approach this?
In our communication agency, we understand that each business has different needs and that your users may come from a variety of devices. That’s why we don’t limit ourselves to a strict mobile first approach. We adopt a method that optimizes the user experience across all devices: smartphones, tablets, and computers.
Our goal is to create websites that not only offer smooth navigation on mobile but also an immersive and emotional experience on all screens. It’s not just about making sure the website works, but about creating a connection with your users, no matter what terminal they use.
We firmly believe that emotional design plays a key role in user experience. This means that your website should tell a story and reflect your brand’s identity. Our website creation projects combine:
- Efficiency on mobile: fast navigation, easy access to information.
- Visual richness on computer: immersive visuals that create a strong emotional connection with your users.
- Consistency across all devices: your branding is enhanced and remains recognizable on any screen.
In conclusion
The mobile first approach has become essential in website design, but it must be intelligently considered based on your audience’s needs and your business objectives. At Atelier Design, your communication agency in Brussels, we go beyond just mobile first by creating websites that not only work perfectly on all devices but also create a strong and coherent emotional experience, regardless of how your users interact with your brand.
