Strong ideas designed to create real impact.

#LaBelleHistoire

6 Brussels residents. 6 personalities. 6 profiles. All trained by Brussels Formation.

A visibility campaign built around a simple yet powerful concept: allowing participants to directly address the company of their choice through a fully customizable advertising medium.

A partnership bringing together major actors: Brussels Formation, JCDecaux Belgium and IHECS Academy.

An original way to stand out in a challenging job market. An innovative idea. A bold project.

Ça me regarde

When one country in ten is affected by war, can we really say it has nothing to do with us?

For the Belgian Red Cross, we imagined and developed “It Concerns Me”, an awareness campaign for schools focusing on International Humanitarian Law and the consequences of armed conflicts.

A strong visual concept, a direct call to attention, and a clear message: behind every war are women, men and children whose fundamental rights are put to the test.

The objective? To provide teachers and students with the tools to understand, question and debate these issues through classroom projects supported by the Belgian Red Cross.

A committed campaign designed to provoke reflection rather than indifference.

A project developed for the Belgian Red Cross in collaboration with the Fédération Wallonie-Bruxelles and the Belgian Development Cooperation.

A reminder that some realities, even when they seem distant, concern us all.

Dites stop

Every minute, somewhere in the world, a weapon claims another victim.

For the Belgian Red Cross, we created “Say Stop”, an awareness campaign highlighting the human consequences of armed violence.

A deliberately simple, direct and impactful message. A visual concept designed to capture attention in seconds and confront a reality we sometimes prefer to ignore.

The objective? To raise public awareness about the humanitarian consequences of armed conflicts and encourage collective reflection on the impact of weapons on civilian populations.

A committed campaign that transforms statistics into emotion and invites everyone to take a stand.

A project developed for the Belgian Red Cross.

A reminder that beyond the numbers, every life matters.

Une alimentation saine pour toutes les fourchettes

As part of the European Year for Combating Poverty, we created a positive and accessible campaign for the CPAS of Schaerbeek promoting healthy food for everyone.

A simple and universal concept: forks of all shapes, styles and backgrounds coming together around a shared message.

A playful way to remind people that healthy eating is a right that concerns everyone, regardless of age, background or situation.

A campaign designed to raise awareness without creating guilt, build proximity and make the message accessible to the widest possible audience.

A project demonstrating that social issues can be addressed with optimism, creativity and humanity.