Gudula 26

An identity for a year of celebrations

To mark the anniversary year of Brussels’ Cathedral of St Michael and St Gudula, Atelier Design supported Gudula 2026 with its positioning, branding and communication materials.

Keywords

Identité visuelle
Supports print
Charte graphique

Defining the positioning of Gudula 2026

Giving meaning to the celebration

Before designing the identity, we explored the foundations of the project: what Gudula 2026 wanted to express and how to communicate it. This thinking guided our work throughout, connecting the event’s ambitions with their visual expression.

Creating the visual identity for the anniversary year

Bringing living heritage into the spotlight

We created a dedicated identity for Gudula 2026, developing a visual language and brand guidelines to ensure consistency across its communications. Designed to support the different moments of the anniversary year, this identity gives all event communications a shared, recognisable presence.

Rolling out communications throughout the year

Bringing the event to life, one occasion at a time

We then applied the identity across communication materials, including a brochure in French, Dutch and English, available in print and digital formats. Over the course of a year, our support connected positioning, design and production, maintaining a consistent identity as communication needs evolved.