Bluefino
The best place for a vacation is at home
In a competitive market where differentiation is essential, Bluefino, a renowned brand in the prefabricated pool industry, turned to us for a digital transformation. Our partnership with Bluefino allowed us to rethink their online presence holistically, focusing on defining a distinct visual identity, crafting compelling storytelling, and creating a functional and easily updatable website. Discover how our collaboration has given Bluefino a new dynamic in their sector.
Related services
Keywords
- Audience analysis
- Website development
- UX/UI Design
- Custom-made Wordpress
- Copywriting
1
Defining a unique identity
An exploration to redefine Bluefino
Our initial workshops with the Bluefino team were a pivotal moment in our collaboration. By delving deeply into the essence of the brand, we were able to define a strategic positioning that sets Bluefino apart from its competitors. These sessions not only defined a unique identity but also built a compelling narrative that resonates with Bluefino’s target audience. Through this tailored structure and storytelling, Bluefino has found its voice in a saturated market.
2
A standout aesthetic
Crafting a retro and modern visual identity
Bluefino required a visual identity that would stand out in a fiercely competitive field. Our design team rose to the challenge by creating a unique aesthetic that subtly blends retro with modern elements. Inspired by the timeless charm of past eras, our design for Bluefino injects a touch of lightness and originality into their brand. This distinctive visual identity positions Bluefino as an innovative and memorable brand in their industry.
3
Simple, effective, personalized
Developing a tailored wordPress website
Creating an effective website was crucial to materialize Bluefino’s new online identity. We opted for a custom development with WordPress, providing Bluefino with a user-friendly and easily updatable website. Our personalized approach allowed us to design a platform that showcases Bluefino’s products and services clearly and intuitively. With this new website, Bluefino now has an online showcase that matches their excellence in the prefabricated pool industry.
Bluefino
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