La Ferme de Froidmont
Connecting humanity to nature sustainably
We had the privilege of collaborating with Froidmont Insertion, a social project that reconciles humanity with nature. Froidmont Insertion is more than just a vegetable garden, a restaurant, or a training center; it’s a vision of a circular economy and sustainable growth. At the core of this collaboration, our communication agency worked hand in hand with Froidmont to create a digital identity that matches their mission while simplifying access to a wealth of information.
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Keywords
- Digital branding
- UI/UX
- Custom wordpress
- Custom woocommerce
- Illustrations
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Harmony with nature, sustainability, and humanity
Digital transformation of Froidmont Insertion’s visual identity
In partnership with Froidmont Insertion, we profoundly revamped their digital visual identity to fully reflect their mission and resonate with their audience. Through a series of evocative illustrations highlighting the social aspects of the project and the use of modern, warm colors, we crafted a design that is both clean and deeply focused on the human element. The result? A digital identity that breathes sustainability and reinforces harmony with nature while emphasizing the social impact of the project.
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Autonomous sales, simplified Management, and strengthened social impact
Redefining the digital experience
The establishment of Froidmont Insertion’s online store goes beyond the simple sale of products. It represents a crucial step towards the organization’s autonomy, thus enhancing its social impact. This platform not only facilitates the sale of subscription-based fresh produce baskets and high-quality gardening equipment but also streamlines the initiative’s internal management.
Simultaneously, we thoroughly reorganized the website, which was rich in information. Menus were streamlined for straightforward and efficient navigation. All content was meticulously organized and structured to cater to the needs of its audience. This new digital identity, combining the website redesign and the online store, reinforces Froidmont Insertion’s mission: connecting, educating, and progressing.
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For a stronger societal impact
Connecting, educating, and progressing with a renewed digital identity
Froidmont Insertion, buoyed by its new digital identity, now embodies a force for positive transformation. The revamped website, with its simplified navigation and meticulously designed content, serves as the foundation for this evolution, enabling smooth access to a wealth of information for its audience, thereby enhancing its educational mission.
In parallel, the online store adds a new dimension to this project by enabling the autonomous sale of subscription-based fresh produce baskets and high-quality gardening equipment, all while streamlining internal management. This evolution, supported by a harmonious digital identity, strengthens Froidmont Insertion’s commitment to nature, education, and autonomy.
Froidmont Insertion, with its revamped website and online store, serves as a living example of how an adapted digital identity can amplify a social and environmental mission.
La ferme de Froidmont
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