Les Hauts de Sancerre

Revealing a place, bringing a brand to life

How do you translate the character of a place into a brand that draws people in and inspires them to stay? For Les Hauts de Sancerre, Atelier Design combined visual identity creation with bespoke website design. From the logo to communication materials, our work brings heritage, nature and the art of hospitality together in a cohesive brand world. This approach gives the estate a distinctive presence, expresses its unique character and builds the first connections with its visitors.

Keywords

Stratégie
Branding
Site internet
Supports de communication

Logo design and brand identity

Giving the place a signature of its own

The logo is the cornerstone of Les Hauts de Sancerre’s brand identity. We paired elegant typography with a monogram of interwoven letters to capture the estate’s character in a signature that is both expressive and timeless.

Used as a full logo or a standalone emblem, this graphic design work allows the brand to make its mark at different scales. From the first encounter to the objects guests use during their stay, the signature establishes a recognisable presence.

Brand guidelines and communication materials

The same spirit, in every detail

We developed brand guidelines that build on the personality of Les Hauts de Sancerre. A palette of greens and natural shades, distinctive typography, architectural illustrations and patterns form a visual language inspired by the place and its surroundings.

This visual identity extends across stationery, brochures, menus and guest welcome materials. Each application turns a practical interaction into an opportunity to express the brand, creating a consistency that strengthens recognition and enriches the visitor experience.

Bespoke website design

Inspiring a stay before the first arrival

The website design translates the brand’s visual world into an immersive digital experience. Photography reveals the spaces, while colours, typography and graphic compositions create a seamless journey through Les Hauts de Sancerre.

Content structure and user interface design bring together emotion and clarity. On desktop and mobile alike, the journey allows visitors to explore the estate, find useful information and imagine themselves staying there. The website becomes a meeting point between the place and its future guests.