Les Tartes de Françoise

A taste of joy, designed to be shared

For Les Tartes de Françoise, every creation is an invitation to gather, savour and share. We translated this generous, artisanal spirit into a warm and contemporary digital experience, where expressive typography and intuitive journeys bring the pleasure of good food closer to every occasion.

Keywords

Digital visual identity
Website

Digital art direction

Giving a familiar identity a new digital expression

Building on Les Tartes de Françoise’s existing visual identity, we adapted its distinctive personality to the digital world. Through typography, layouts, colours and visual details, we created a coherent and engaging web experience that stays true to the brand while making the most of the medium.

Website design & user experience

A delicious journey of discovery

We designed an intuitive browsing experience that puts the products centre stage. Clear navigation, appetising visuals and thoughtful interactions make it easy to explore the collection, discover new favourites and find the perfect treat for every occasion.

E-commerce experience

From craving to checkout, effortlessly

We crafted a seamless shopping experience that makes ordering as enjoyable as choosing. From product selection to basket, delivery and collection options, every step was designed to be simple, reassuring and convenient.