What we have achieved:
1. UX, UI and Responsive Design
We structured and prioritized the information by putting ourselves in the user’s shoes. From the home page, the user is informed of the path he is taking, with effective keywords and a clear methodology. Based on Archibald’s new graphic charter, we created a design that is both elegant and professional, playing with classic architectural forms. Everything was designed to be mobile and tablet friendly to provide the best user experience.
2. Content creation
In order to stand out from the competition and illustrate their candidate-centric approach, it was crucial to have strong visuals. That’s why we brought in a professional videographer and photographer who came on location to their beautiful office. After careful selection and editing, we filled the entire site with the photos and videos (to be seen on three pages: home, about and recruitment) for an immersive and authentic result. The texts were also carefully thought out, taking into account the analysis done beforehand in order to optimize the natural referencing. The result? Impactful content without being too long and engaging calls to action.
3. Site development, tool integration and WordPress customization
Our sites are always programmed in the cleanest way possible. The custom WordPress theme is integrated and adapted, so that the client can quickly get the hang of it and enjoy total independence in running his site. The integration of the ad management software was more complex: we had to take into account the constraints of the program, the attractiveness and the ease of use for the user. We made sure that the candidate is able to have an overview of career opportunities with a simple click and that he can use the different filters to quickly find the offer that matches his ambition.
