A new brand, top-of-the-range positioning, strong values – this is IRO, the exceptional matcha tea specialist. Their promise: assisting the consumer in self-discovery.
IRO
A brand new identity for a specialist in matcha tea
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- Branding
- Visual identity
- Design
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- Packagings
- print supports
A brand between refinement and Japanese heritage
IRO’s visual identity is sober, modern and minimalist. A choice guided by the desire to refer to the refined codes of luxury and because IRO is aimed at hedonists. To stay close to the product’s roots, we designed a vertically-readable logo, often adopted by the Japanese language. A logo with character that plays on the complementarity between refinement, modernity and Japanese tradition.
A packaging adapted to each audience
IRO’s two main products (culinary matcha and drinking matcha) are aimed at different audiences: the first is aimed at a BtoB audience (HoReCa type) for the creation of original recipes, the drinking matcha is more aimed at a BtoC audience, who are adept of well-being. The challenge was to reach out to both targets while maintaining graphic consistency.
The matcha drink is a refreshing, premium organic tea. Its packaging exudes a sensation of well-being, purity and flavour.
An invitation to discover matcha products, this box symbolises the quintessence of the IRO universe. The simplicity of its packaging, a white box surrounded by a sleeve, echoes the brand’s desire to always go to the essentials in the most qualitative way possible.
The packaging of “IRO for cooking” translates IRO’s values – sobriety, freshness, well-being – while suggesting a creative opening, illustrated by the slate: “Write your own matcha recipe”.
Iro
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