IRO

A brand new identity for a specialist in matcha tea

    • Branding
    • Visual identity
    • Design
    • Packagings
    • print supports
Atelier Design Iro

A new brand, top-of-the-range positioning, strong values – this is IRO, the exceptional matcha tea specialist. Their promise: assisting the consumer in self-discovery.

logotype and business card IRO by Atelier Design

A brand between refinement and Japanese heritage

IRO’s visual identity is sober, modern and minimalist. A choice guided by the desire to refer to the refined codes of luxury and because IRO is aimed at hedonists. To stay close to the product’s roots, we designed a vertically-readable logo, often adopted by the Japanese language. A logo with character that plays on the complementarity between refinement, modernity and Japanese tradition.

Signage IRO by Atelier Design

A packaging adapted to each audience

IRO’s two main products (culinary matcha and drinking matcha) are aimed at different audiences: the first is aimed at a BtoB audience (HoReCa type) for the creation of original recipes, the drinking matcha is more aimed at a BtoC audience, who are adept of well-being. The challenge was to reach out to both targets while maintaining graphic consistency.

Packaging matcha to drink IRO by Atelier Design

The matcha drink is a refreshing, premium organic tea. Its packaging exudes a sensation of well-being, purity and flavour.

How to prepare matcha IRO by Atelier Design
How to prepare matcha IRO by Atelier Design
How to prepare matcha IRO by Atelier Design
How to prepare matcha IRO by Atelier Design
How to prepare matcha IRO by Atelier Design

An invitation to discover matcha products, this box symbolises the quintessence of the IRO universe. The simplicity of its packaging, a white box surrounded by a sleeve, echoes the brand’s desire to always go to the essentials in the most qualitative way possible.

the gift box IRO matcha by Atelier Design
Packaging IRO for cooking by Atelier Design

The packaging of “IRO for cooking” translates IRO’s values – sobriety, freshness, well-being – while suggesting a creative opening, illustrated by the slate: “Write your own matcha recipe”.

Packaging IRO for cooking by Atelier Design
IRO baking
IRO baking
IRO baking
IRO baking
IRO baking
IRO baking
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