Pa'lais

Tempting communication for the pleasure of our palates

Atelier Design Pa’lais

For Pa’lais, a new brand of organic vegan spreads and sauces, we created a brand new website to bring these new products to the food market.

In our Brussels studio, we came up with a creative and striking art direction to attract consumers. This is how we developed a fun and colourful digital identity, a modern and dynamic website and striking textual and visual content.

Keywords

  • Website development
  • UX/UI Design
  • Custome made Wordpress
  • Copywriting
  • Photography
  • Videography
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Pa'lais visual identity created by our Brussels communications agency
Pa'lais visual identity created by our Brussels communications agency
1

Strategic insight

Essential workshops for Pa’lais products

To determine the objectives and fully understand the end users of Pa’lais products, a series of workshops were conducted. These workshops helped us establish the main guidelines in terms of artistic direction and storytelling. This essential step brought together various stakeholders around a solid core.

Creation of icons for the Pa'lais website by Atelier Design
2

Content and creative synergy

Telling the Pa’lais story through strategic collaboration

One of the challenges for the Pa’lais website was creating its textual and visual content. We collaborated with a photographer, a videographer, and a copywriter to tell the Pa’lais story as faithfully as possible. Our task was to select the best contributors and ensure the chosen artistic direction was consistent.

Example of visuals for Pa'lais' online visual identity by our Brussels communications agency
Creation of the Pa'lais brand storytelling by Atelier Design and Synapse agencya
3

Management freedom

A custom WordPress theme for flexibility

Client autonomy was central to creating a website whose content would be regularly updated. Therefore, we developed a custom theme with WordPress that avoids any design constraints and allows us to offer our client efficient content management.

Creation of the Pa''lais website in a custom wordpress by Atelier Design
Creation of the Pa'lais website in a custom wordpress by Atelier Design
4

Visual impact

Immersing in the Pa’lais universe with vibrant results

A delicious, playful, and colorful website with impactful content. Thanks to a coherent visual universe, users can dive into the world of Pa’lais and embrace the values it promotes.

Creation of the Pa'lais website in a customised wordpress by Atelier Design

Pa’lais

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Pa’lais