Pa'lais
A captivating communication for the pleasure of our palates
What we did :
1.Audience analysis
In order to determine the objectives and to fully understand the end users of Pa’lais products, a series of workshops were held. They allowed us to establish the main lines in terms of artistic direction but also in terms of storytelling. This essential step allowed us to bring together the different stakeholders around a solid core.
2. Qualitative work on content
One of the challenges of the Pa’lais website was the realization of its textual and visual contents. We worked closely with a photographer, a video artist and a copywriter to tell the Pa’lais adventure as faithfully as possible. Our job was to select the best contributors and guarantee the coherence of the chosen artistic direction.
3.Programming a custom theme with WordPress
Our client’s autonomy is central to the creation of a website whose content will be updated regularly. We have therefore developed a custom theme with WordPress that avoids any constraints on the design and allows us to offer an efficient content management to our client.
The result
A greedy, playful and colourful site with meaningful and striking content. Thanks to a coherent visual universe, we can dive into the world of Pa’lais, and above all adhere to the values it propagates.
Pa’lais
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