For Pa’lais, a new brand of organic vegan spreads and sauces, we created a brand new website to bring these new products to the food market.
In our Brussels studio, we came up with a creative and striking art direction to attract consumers. This is how we developed a fun and colourful digital identity, a modern and dynamic website and striking textual and visual content.
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To determine the objectives and fully understand the end users of Pa’lais products, a series of workshops were conducted. These workshops helped us establish the main guidelines in terms of artistic direction and storytelling. This essential step brought together various stakeholders around a solid core.
One of the challenges for the Pa’lais website was creating its textual and visual content. We collaborated with a photographer, a videographer, and a copywriter to tell the Pa’lais story as faithfully as possible. Our task was to select the best contributors and ensure the chosen artistic direction was consistent.
Client autonomy was central to creating a website whose content would be regularly updated. Therefore, we developed a custom theme with WordPress that avoids any design constraints and allows us to offer our client efficient content management.
A delicious, playful, and colorful website with impactful content. Thanks to a coherent visual universe, users can dive into the world of Pa’lais and embrace the values it promotes.
Pa’lais
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