Castell Management

A touch of freshness for a real estate agency

Atelier Design Castell Real Estate Management

Castell Real Estate Management, as the name suggests, is an agency specializing in property management in Brussels. Seeking to redefine its market position and enhance its image, the agency approached us to refresh and clarify its brand. Our mission was to target a dynamic and quality-focused audience, while creating a practical and clear new website. We handled the strategy, brand identity, and website development, including the integration of a Whise gateway for optimal data management.

Honorable mention
mobile excellence

Related services

Keywords

Strategy
Image de marque
Logo
Slogan
UX/UI Design
Website development
Content writing
Sales brochure
Business card

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Castell Management storytelling created by Atelier Design, communications agency Brussels

A new direction

Priority to strategy

Following the decision to merge two units – Castell Management & Castell Realty – and to reach a new, more “corporate” audience, it was clearly necessary to meet stakeholders in order to develop a distinct brand personality on one hand, and on the other hand, to explore and understand the entire universe of the company. To do this, we organized several workshops that allowed us to better understand their audience, their mission, their services, and to work on three axes: their corporate message, their visual identity, and their website.

A new image

A striking baseline and renewed graphic identity

“We make it simple, we do it smart,” reflects exactly the philosophy of Castell. The English language has the advantage of being “straight to the point.” The phrase expresses the indispensable support they offer to their clients through a different expertise and approach. The chosen message is powerful, dynamic, and sets them apart.

The task of the designer was to create a logo that was modern and corporate. Starting from a simple concept, in line with their baseline, he mainly worked on typography to illustrate the modernity and simplicity of real estate management. We naturally sought inspiration from the architectural and real estate world, using simple, clean, and geometric shapes to create a coherent and clear whole. We then developed several communication tools in line with this world.

Creation of Castell Management's communication materials by Atelier Design

Castell Management's communication materials created by our Brussels communications agency

Example of communication materials produced for Castell Management by our Brussels communications agency

A renewed digital presence

A new website

We designed and developed their website in the same dynamic of simplicity and clarity. Less is more. Their website represents their corporate culture. The subtle transitions and movements bring an energetic and professional experience to the user. The chosen visuals and copywriting naturally followed, expressing their craftsmanship in a simple way.

Expansion of services

Development of brokerage, connected to Whise and Octorate

Castell Real Estate Management also offers a sales and rental service. Connected to Whise (an external module to manage properties), we succeeded in making the brokerage pages dynamic and interesting, with adapted filters. Last but not least, we designed a brand new service for Castell: furnished residences for short stays in our beautiful Belgian capital. Connected to Octorate (an external module for managing apartment hotels), the page is practical and visual.