Strategy above all
Castell Real Estate Management is, as its name suggests, an agency specialized in real estate management in Brussels. Wishing to review its position on the market, the agency contacted us to refresh and clarify its brand, target a more “corporate” audience and create a new, practical and clear website.
Two strategic workshops allowed us to better understand Castell and the direction it wanted to take. It was decided to merge two units (Castell Management and Castell Realty) and to highlight their mission in real estate management. Having the ambition to reach a new audience, we worked on three axes: their corporate message, their visual identity and their website.