Strategy above all

Castell Real Estate Management is, as its name suggests, an agency specialized in real estate management in Brussels. Wishing to review its position on the market, the agency contacted us to refresh and clarify its brand, target a more “corporate” audience and create a new, practical and clear website.

Two strategic workshops allowed us to better understand Castell and the direction it wanted to take. It was decided to merge two units (Castell Management and Castell Realty) and to highlight their mission in real estate management. Having the ambition to reach a new audience, we worked on three axes: their corporate message, their visual identity and their website.

A “straight to the point” baseline

“We make it simple, we do it smart,” reflects Castell’s philosophy. “We make it simple, we do it smart,” thanks to our modern and smart methodology. The English language has the advantage of being “straight to the point”. The sentence expresses the indispensable support they offer their clients through expertise and a different way of doing things. The chosen message is punchy, dynamic and takes them off the beaten track.

A simple and refined logo

The designer’s task was to create a logo that is modern and corporate. Starting from a simple concept, consistent with their baseline, he essentially worked on the typography to illustrate the modernity and simplicity of real estate management. We naturally sought inspiration from the world of architecture and real estate, using simple, pure and geometric forms to create a coherent and clear whole. We then developed several communication supports in coherence with this universe.

A website that reflects their know-how

We designed and developed their website in this same dynamic of simplicity and clarity. Less is more. Their website represents their corporate culture. The subtle transitions and movement bring an energetic and professional feel to the user experience. The chosen visuals as well as the copywriting followed quite naturally, expressing in a simple way their know-how.