A long-lasting makeover to stand out

Our creative transformation

New name, new identity

Always start with a solid analysis of the brand and its current environment. The two strategy workshops enabled us to start creative work on a new, more commercial name for Omicron Dephaa’s products.  We agreed on the poetic ‘Sanoleo’, a sweet combination of Sano (=healthy) and Oleo (=oil), which emphasises the importance of Omega 3 for our body.

From there, nothing could stop us: we developed the storytelling, a strong baseline and the visual universe, starting with the logo. Inspired by the natural elements, the round shape characterises purity, the undulations represent the waves of the ocean, nature, life, vitality. There is also the Omega Ω symbol, as well as the drop of oil which makes it very easy to understand what it is all about. As far as the colour palette is concerned, it is the golden colour that stands out strongly, like the oil, healthy and pure, which gives a classy and airy image.

Digital Transformation

Dynamic Website Redesign

Omicron Dephaa’s website needed a complete makeover. So we developed a new information structure, focusing on its mission, products and added value. Next, we developed a custom design for the site hosted on the WordPress CMS. This design was carefully thought out to reflect the professionalism and seriousness of Sanoleo.