Health & Oil
Omicron Dephaa, a company based in Tenerife, came to us to do a complete makeover of their brand. Producer of fish oils rich in Omega 3, their goal was to increase their client base. So we started with a solid analysis of the current brand in order to understand it and to adapt it in the most appropriate way.
After two strategy workshops, we started a creative work to find a new name, more commercial, for this company. It was a big challenge, because it is a sensitive subject (it’s almost like finding the name of your future child ^^). Finally, we agreed on “Sanoleo”, a mix between Sano (=health) and Oleo (=oil), which emphasizes the importance of omegas 3 for our organism