In a constantly evolving world, creative brand transformation is crucial for capturing consumer attention. At our communication agency in Brussels, we took on an ambitious project for Omicron Dephaa, completely reimagining their identity. It all started with a strategic analysis of the brand and its environment. The new name, “Sanoleo”, reflects both health and purity, two core values. This transformation, which includes powerful storytelling and a strong visual universe, is now central to their new website. This case study highlights how flexibility and creativity can redefine a brand and amplify its impact.
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Always start with a solid analysis of the brand and its current environment. The two strategy workshops enabled us to start creative work on a new, more commercial name for Omicron Dephaa’s products. We agreed on the poetic ‘Sanoleo’, a sweet combination of Sano (=healthy) and Oleo (=oil), which emphasises the importance of Omega 3 for our body.
From there, nothing could stop us: we developed the storytelling, a strong baseline and the visual universe, starting with the logo. Inspired by the natural elements, the round shape characterises purity, the undulations represent the waves of the ocean, nature, life, vitality. There is also the Omega Ω symbol, as well as the drop of oil which makes it very easy to understand what it is all about. As far as the colour palette is concerned, it is the golden colour that stands out strongly, like the oil, healthy and pure, which gives a classy and airy image.
Omicron Dephaa’s website needed a complete makeover. So we developed a new information structure, focusing on its mission, products and added value. Next, we developed a custom design for the site hosted on the WordPress CMS. This design was carefully thought out to reflect the professionalism and seriousness of Sanoleo.
From the home page, we are immersed in the oceanic world of Sanoleo, guaranteeing the incomparable quality of their Omega 3 oils. The rest of the site is decorated with photos of their factory and the beautiful island of Tenerife. The result is a very lively site that makes you want to improve your daily life.
Sanoleo
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